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How is Pakistani Print Media Handling the Digital Storm?

by Haroon Amin
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The demise of print media has spread around the world, with Pakistan facing particular difficulties. In the past, the main sources of news and information were newspapers and periodicals. These days, though, they are finding it difficult to stay relevant because of shifting customer tastes, dire economic times, and technology breakthroughs. In Pakistan, a number of newspapers have stopped publication in recent years, and others have cut back on the number of pages. The brunt of this technological revolution is being felt by Pakistani media workers and journalists.

Weekday newspaper circulation fell from 55.8 million in 2000 to 24.2 million in 2020 as a result of the shift from print to digital media that began in the first two decades of the twenty-first century. Newspapers have not kept up with the digital media landscape, especially with regard to television and the internet. With its unmatched accessibility and reach, the internet has emerged as a potent technical instrument. Furthermore, it is regarded as a more active and accountable medium. Since digital media is a more practical job option, Pakistan’s youth journalists have moved to this field.

Pakistan’s Print Media Faces Enormous Challenges

There is now less money spent on newspaper advertising thanks to the availability of digital media alternatives. Additionally, the amount spent on advertising on digital platforms is steadily rising while it is falling on news brands. This change underscores the potential for news organisations to enhance their online presence and counteract the decrease in newspaper advertising income. The quick transition to paperless journalism has also lessened the media industry’s environmental impact. There’s less of a need to produce newspapers in bulk these days.

A number of causes, such as the country’s economic difficulties, changing consumer preferences, and the emergence of digital options, have contributed to the collapse of print media in Pakistan. The ability of print media to adapt to digital platforms and meet the shifting demands of its audience will be crucial to its continued existence as technology continues to transform how we consume news and information.

Social media sites like Instagram, Facebook, Twitter, YouTube, TikTok, and Facebook have had a significant impact on how news is consumed and disseminated. They have made it easier for citizen journalism, real-time reporting, and the rapid diffusion of information. These social networking sites do, however, come with drawbacks, such as false information, privacy issues, and responsible reporting.

Readership is still substantial, particularly in rural places where technology has not yet fully permeated society. Some print magazines have adopted a hybrid strategy, preserving traditional formats while expanding their digital presence, in order to adapt to this shifting terrain. They will be able to serve a larger audience and ensure their survival in a media world that is changing quickly.

A number of economic issues, shifting consumer tastes, and the emergence of digital alternatives are the main causes of the complicated phenomena known as the decline of print media both domestically and internationally. This industry may, nevertheless, evolve, adapt, and live with digital platforms. The ability of media organisations to lead these changes, maintain journalistic integrity, and go on giving the public useful information will determine the future of journalism in Pakistan.

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