An interesting new development for the telecom sector is the leak of the name of a new digital telco brand before its formal launch in Pakistan.
The brand will reportedly soon be launched on the market under the provisional name ONIC, according to verified sources.
Bilal Munir Sheikh, a well-known telco executive and ONIC’s designated Country General Manager, delivered the pre-launch announcement.
Sheikh is a telco veteran with a remarkable track record, having held various key positions at Jazz. From 2003 to 2011, he served as Vice President of Marketing at Mobilink (now Jazz), where he was important in the company’s spectacular expansion.
The launch was only hinted at in Sheikh’s LinkedIn announcement, which read, “Gone are the days of long waits and endless calls, we’re here to change the game and bring you a world of freedom.”
According to this claim, ONIC wants to change how consumers use telecommunications services by providing more comfort, efficiency, and independence.
ONIC’s specifics are still a mystery, but Mr. Sheikh revealed that the brand will target a demographic that is primarily made up of young people.
ONIC is likely to appeal to the younger generation by giving customised services and cutting-edge features because it focuses on the tech-savvy digital population of Pakistan.
In the past, young people in Pakistan had access to youth-focused telco brands like Jazz, Glow (by Warid), and Djuice (by Telenor), which catered to their wants and interests.
Industry watchers anxiously anticipate additional information and the introduction of this new brand as the launch of ONIC approaches.
It remains to be seen if ONIC will be able to win over the interest and loyalty of the Pakistani youth, but with Sheikh in charge, there is anticipation that ONIC could have a substantial impact on the telco market and offer its users a distinctive telecommunications experience.