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Meta Launches Ai-Based Video Editing Tools

  • Posted on November 27, 2023
  • News
  • By Haroon Ameen

On Thursday, Meta Platforms introduced two innovative AI-powered features designed for video editing purposes, applicable for sharing on platforms like Instagram or Facebook.

The first feature, Emu Video, is designed to generate concise four-second videos along with a prompt, whether it be a caption, photo, or image, coupled with a descriptive text. 

The second feature, Emu Edit, facilitates easier video modification or editing by incorporating text prompts. These tools represent an evolution of the underlying Emu model, which utilizes generative AI technology to generate images based on text prompts. Initially employed for Instagram, Emu has served as the foundation for AI image editing tools, enabling users to modify the visual style or background of photos. 

Over the past year, businesses and enterprises have increasingly turned to the emerging generative AI market, seeking enhanced capabilities and process refinements, especially since the introduction of OpenAI's ChatGPT in the previous year. Meta Platforms, as a social media giant, has been making significant strides in the field of AI, making it a central focus as it competes with other tech giants such as Microsoft, Google (Alphabet), and Amazon. 

Meta Platforms has unveiled two new AI-driven features for video editing on Instagram and Facebook, marking a significant step in the realm of artificial intelligence.

The first feature, Emu Video, generates brief four-second videos accompanied by captions, photos, or images, along with descriptive text. The second, Emu Edit, streamlines video modification through text prompts. 

Building on the Emu model, known for its generative AI technology, these tools extend Meta's capabilities beyond image editing to short-form video content. Meta Platforms' strategic focus on AI aligns with industry trends, as businesses increasingly turn to generative AI for enhanced functionalities and improved business processes.

Meta's commitment to AI positions it as a formidable competitor among tech giants like Microsoft, Google (Alphabet), and Amazon in the rapidly evolving landscape of artificial intelligence. 

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Haroon Ameen

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