BMW Pakistan – Dewan Motors has appointed Syeda Shajia Raza as their new Head of Marketing. It’s wonderful to see accomplished individuals assuming important positions in the automobile sector.
She was earlier the Head of Marketing at US coffee chain Dunkin’ and has also worked for Synergy Group and Spectrum VMLY&R.
Her leadership and experience will be invaluable in determining the direction and tactics of the brand’s marketing campaigns.
In recent times, BMW has placed a strong emphasis on digitization and enhancing the customer experience.
A few observations regarding BMW’s marketing and sales approach.
- Marketing and Sales Plan:
BMW modified its sales channels to make them more convenient and contact-free for clients in response to the issues presented by the COVID-19 epidemic. Salespeople in more than 60 regions were able to offer advice and close deals over the phone, even co-manufacturing cars with clients.
Additionally, the business shifted to online sales, enabling clients to purchase fully online and have specially customised cars delivered right to their front door.
Read more: BMW i5 and R1300 Models Are Introduced by Dewan Motors in Pakistan
Online sales are just one aspect of BMW’s new sales strategy. Their goal is to provide the greatest premium customer experience in the business by incorporating connection and customising choices to meet the needs of each unique customer. The vehicle’s ability to evolve and adapt to the user’s evolving mobility needs is just as important as the driving experience itself.
BMW has been proactively adopting digitalization in a number of its operational domains.
- Production System Digitalization:
The advancement of digitalization inside the production system is a top priority for the BMW Group. They pay attention to various technology clusters:
Smart Data Analytics: Using data analytics to increase productivity and streamline procedures.
Smart Logistics: Using digital technology to improve logistics procedures.
Innovative Automation & Assistance Systems: Putting advanced automation technology into practice.
Additive Manufacturing: Investigating the use of 3D printing in production for additive manufacturing.
BMW is working to digitise its production, sales, and customer experience, with an emphasis on using technology to improve driving pleasure, sustainability, and efficiency.