The exports of Pakistani Himalayan pink salt to China worth $4.96 million in 2021 which enhanced to $5.74 million in the next year, showing the growth of 15.68 percent.
The weak economy of Pakistan is due to factors including widening fiscal deficit, unfavorable balance of payment, decreasing level of foreign exchange reserves etc. The alarming level of foreign exchange reserves badly caused the hinderance in industrial activities. The only good solution the problem was to increase exports.
The government of Pakistan is now moving on the desired direction. A webinar was arranged jointly organized by the Consulate General of Pakistan in Shanghai and the Trade Development Authority of Pakistan (TDAP).
The purpose of the webinar was to promote the Pakistani pink salt. Hassain Haider, the Consul General of Pakistan in Shanghai said on the occasion, “Pakistan can further expand its export of salt products to China by enhancing its marketing and packaging.”
According to the data of the General Administration of Customs of China, the exports of Pakistani Himalayan pink salt to China was worth $4.96 million in 2021 which enhanced to $5.74 million in the next year, showing the growth of 15.68 percent.
This growth in the export of salt is due to many factors including increasing awareness in Chinese about the health benefits of pink salt, successful marketing campaigns and the establishment of strong trade partnership between Pakistan exporters and Chinese importers.
During webinar, Ismail Sattar, the Chairman of the Salt Manufacturing Association of Pakistan said that with growing popularity of salt, the government of Pakistan in collaboration with the industry stakeholders is proactively exploring methods to expand production and capacity and enhance infrastructure.
Not only in China, a big potential of exporting the Pakistani salt all over the world due to its high quality. Government of Pakistan should explore the new destinations in this regard increase the level of exports and earn foreign exchange.