Lahore-Based Tech Company ‘Big Immersive’ Has Made Its Way To Formula 1

After three years gap, Williams Racing comes back to the prestigious circuit, holding the logo of an innovative company from Pakistan. 

In the ever-increasing world of F1, companies put their heart and soul into their race teams. It is not just about the fastest lap; it is about consistency, morale, stamina, and especially, the fans. 

With time, various F1 teams have established cult followings. Die-hard fans root every year for their teams to win, thus according to the companies, such a loyal fanbase requires planning each endeavour carefully. The appearance and functionality of the machine itself must imitate the team’s many attributes, the company opinioned. 

Moreover, the major attribute of each team is the highly intricate livery used for the cars, a perfect combination of all the sponsors, themes, and styles of each team, blended to form no less than poetry in colour. 

In this development, McLaren has unveiled an amazing all-pink livery as Ferrari celebrates its 75th anniversary with a signature yellow and black Monza theme, while the Williams F1 returns with the iconic deep blue. 

One would now question why a metaverse corporation is talking so much about Formula One and specifically the Japanese Grand Prix in 2022. That is due to Pakistan’s very own Big Immersive (EST. 2017), which is gaining international recognition from the Williams Racing F1 halo ring. 

It is pertinent to mention that Big Immersive?is Pakistan’s first metaverse company which was established in 2017. The company provides an opportunity to teams of skilled 2D, 3D, UI/UX, and concept artists, sound artists, animators, Unity, Unreal, and full stack developers, Quality Assurance engineers, DevOps, and producers working together as one big unit. 

After gaining a place in the realms of AR, VR, and mixed reality and working with famous IPs all over the globe, Big Immersive paves its way to an F1 circuit. 

A representative of the Big Immersive said that we were looking forward to the sheer thrill of the race and the Big Immersive logo, covered from left to right by the halo ring.