The Pakistan Tourism Development Corporation (PTDC) has embarked on a noteworthy cleanliness awareness campaign at various tourist sites across the country, with the objective of creating a clean and green environment to entice a greater number of tourists. This initiative, reported on September 4, reflects the commitment to enhancing the overall tourist experience and ensuring that Pakistan’s natural and historical treasures are preserved for generations to come.
One of the key priorities of the PTDC is to transform Pakistan into a “Clean and Green” destination. The importance of cleanliness and environmental conservation cannot be understated, particularly in a country that boasts a diverse array of natural and cultural wonders. The initiative resonates with the vision of promoting tourism and making it a sustainable and thriving industry in Pakistan.
The inspiration for this cleanliness awareness campaign came from concerned visitors who expressed their observations and hopes for a cleaner environment at some of Pakistan’s most iconic tourist sites.
At the Pakistan Monument, a visitor raised concerns about the need to maintain the national monument with utmost cleanliness. This sentiment is shared by many, especially as the monument welcomes a constant stream of both domestic and foreign dignitaries. Ensuring that this symbol of national pride remains pristine is a shared responsibility between the PTDC and relevant authorities.
Prominent sites like the Pakistan Monument, Faisal Mosque, and Lake View Park are in the spotlight, where the cleanliness drive aims to provide a pollution-free environment for visitors. A clean and well-maintained environment not only enhances the visitor experience but also promotes a positive image of the country. At the ancient historical and archaeological site of Mohen-jo-Daro in Sindh, another tourist, Hadi Bux Chacher, shed light on the lack of effective cleanliness mechanisms at the site.