In August, TikTok is planning to launch a new program aimed at assisting Chinese merchants in selling their goods globally, with the initial roll-out targeted at consumers in the United States.
The program, known as “full service,” is designed to provide a range of services, including storage and shipping, to merchants in China, facilitating their sales in the US market.
While TikTok has already been testing the program in certain markets like Britain, the official launch in the US is expected to happen in August, though an exact date has not been confirmed yet.
The “full service” program is not exclusively geared towards aiding Chinese businesses; TikTok plans to expand its services to merchants from other countries in the future.
However, the company has chosen to work with Chinese businesses first, given China’s prominent role as the world’s factory floor and its well-established export regulations.
TikTok’s e-commerce venture, TikTok Shop, was quietly introduced in the US last November, primarily focusing on allowing small to medium-sized local vendors to sell goods to TikTok users within their regions.
The upcoming “full service” program aims to provide Chinese merchants with greater ease in selling their products in the US, offering assistance with customs clearance, warehousing, and logistics, among other services.
This move towards expanding its e-commerce business in the US comes at a time when TikTok is facing increased scrutiny from US officials concerning data security concerns.
Despite these challenges, TikTok is determined to support merchants from various countries in growing their global sales through its platform, with the “full service” program serving as a significant step in that direction
.The introduction of the “full service” program by TikTok is seen as a strategic move to capitalize on the growing popularity of e-commerce and online shopping, especially among younger consumers.?