Google recently published Global Search Trends for 2022. The list includes a summary of the year’s most notable search trends on the popular search engine. Google has ranked the top ten searched items across categories, including people, films, and news events, among others.
A huge number of Pakistani and Indian songs made it to the top of the list of top songs. Pasoori, a viral Coke Studio hit by Ali Sethi and Shae Gill, has surpassed BTS’ Butter as the most Googled song in the Hum to Search category this year. Expressing happiness, Sethi and Coke Studio’s producer, Xulfi, former EP frontman, said:
“CanÂ’t thank the universe enough. Just canÂ’t,” Xulfi shared, “And canÂ’t thank all of you, the people, enough too. Ap subka dilse shukriya for giving us your love, attention and kindness that made us, your Coke Studio’s Pasoori, the most Googled song in the world in 2022.”
The Waqt Crooner wrote about how the song beat BTS’s track, “Surreal knowing that BTS is second on the list. ItÂ’s a music act we researched before the season. And then Imagine Dragons, one of my favourite music acts, is on the list too. Just unbelievable. Congratulations Team.”
Moreover, the 14th instalment of Coke Studio has received worldwide acclaim for its innovative take on the popular show. This year, as Zulfiqar Jabbar Khan (Xulfi), reigned supreme, one song truly exceeded all expectations. Pasoori by Sethi and Gill crossed borders and won fans all over the world.
In October, the Pasoori hitmaker announced the big news on Instagram. “Proud to be included in the 2022 TIME100 Next list — that too with a write-up from guru Amitav Ghosh,” he wrote posting screenshots of the write-up attached on his Instagram. “[In] this old-world portrait of me by Umar Nadeem, I am wearing ZN ALI and looking pyaar-se [lovingly] at the pre-colonial past,” the singer said.
Sethi’s “gift,” according to the award-winning author, is his ability to use an ancient form of music, classical raags, to “challenge and expand notions of gender, sexuality, and belonging.” “Pasoori is a virtuoso demonstration of how artists can, in subtle ways, subvert the restrictions imposed on them by new forms of authoritarianism and intolerance,” he continues.