According to a survey by Data Darbar, a private markets intelligence platform, Pakistanis downloaded 35.4% more applications in 2022 compared to the year before, making it the world’s fastest-growing apps market.
The growth rate, which was 26.8 percent in 2021 and shot up to 35.4 percent last year, was nearly three times that of China, the next nation on the list. India, Mexico, and Indonesia were the next three nations with growth rates that were less than 10%.
However, Pakistan rose three positions from the year before to place ninth overall. With the exception of Indonesia, Pakistan outperformed all similar markets with 3.5 billion downloads. The Southeast Asian country has the most publishers and domestically produced applications, according to other data, which supported the trend, the research said.
According to the research, Pakistanis utilised mobile applications for 161 billion hours in 2022, ranking the nation sixth globally.
In terms of the total number of outstanding active applications created by local publishers, Pakistan was only surpassed by Indonesia. However, only a small number of locally created applications reach Pakistan’s top ranks in terms of popularity and usage.
The most downloaded app was WhatsApp Business, which was followed by TikTok, Capcut, WhatsApp Messenger, Snapchat, and WhatsApp Messenger. Easypaisa was the most downloaded locally created app, followed by Jazz, Jazz Cash, Zong, and Universal Remote TV.