Pakistan’s prominent hospitality giant, the Hashoo Group, has unveiled an ambitious blueprint to significantly bolster its property portfolio by adding a remarkable twenty-eight properties by 2027.
This strategic move, backed by substantial investments, aims not only to strengthen the hospitality sector but also to contribute significantly to Pakistan’s overall economic growth. Presently, the Hashoo Group boasts a commanding presence with 34 operational properties spanning across the nation, solidifying its standing in the hospitality industry.
The forthcoming properties will be strategically developed in key secondary cities within the Sindh and Punjab regions, strategically positioned along the vital China-Pakistan Economic Corridor (CPEC) route.
Additionally, the Hashoo Group is set to extend its footprint to prominent primary cities and the captivating northern regions of Pakistan.
The expansion strategy hinges on a service provider model, encompassing both management and franchise approaches, to tap into the thriving tourism industry and cater to the burgeoning demand.
In a recent interview, Haseeb Gardezi, Chief Operating Officer of Hashoo Groups hospitality and education division, emphasized the group’s unwavering commitment to the hospitality sector.
He noted, “Hospitality is our core business, and our continued investment in this sector is pivotal. Stagnation poses risks to our volume-driven business,” underlining the importance of this sector in the group’s growth strategy.
Reflecting on the success of the Malam Jabba resort, he outlined the decision to exclusively expand through a management and franchise model, which not only fosters quality development but also enriches the local hospitality landscape.
This expansion, particularly in the northern areas, holds great potential in enticing both domestic and international tourists, thereby catalyzing the hospitality ecosystem’s growth and creating ample employment and vendor opportunities for the local populace.
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