The Capital Development Authority has declared an enthralling new initiative to launch digital advertising boards throughout Islamabad, motivated by the iconic Times Square in New York City. This decision was made or was unveiled during a recent meeting which emphasized on the 2024 advertising policy for the capital.
The meeting, directed by CDA Chairman Muhammad Ali Randhawa, highlighted the city’s shift from traditional advertising ways to modern digital displays. The new policies emphasize to revitalize the city’s advertising landscape by changing conventional billboards and posters with dynamic digital boards.
As per the statement declared by the CDA, these digital boards will be strategically installed along highways, main venues, bus stops, and commercial hubs where the traffic goes. The goal or initiative is to improve the visual appeal of Islamabad while this goal is aligned with its advertising practices with the global standards.
Chairman Randhawa focused on the vitality of quickly finalizing and executing this new policy. The launch of digital boards is part of the broader effort to modernize the city’s services and infrastructure, making advertising more elegant and engaging.
The digital format provides a more dynamic platform for advertisers and assists in managing and regulating advertising spaces more effectively. It will ensure the city’s landscape remains organized and visually appealing. This initiative is anticipated to produce additional revenue for Islamabad while side by side the initiative aims to provide businesses with a modern and effective way to reach their audiences.
Installing square-like digital boards in Islamabad will have various positive impacts
Islamabad’s urban landscape will be improved after installation of square-like digital boards across various locations. The other important benefits of these installing square-like digital boards are mentioned below.
- First one is enhanced communication will improve communication and serve as a wider communication tool allowing real-time updates and announcements and it will help residents stay informed about weather updates, local events, emergency alerts, and traffic conditions.
- Second major benefit is it will improve urban aesthetics, will contribute to city’s visual appeal, more engaging urban environment will be created, square-like appearances is anticipated to blend seamlessly with Islamabad’s modern kind of architecture.
- Third advantage is it will efficiently advertise opportunities. The boards deliver a platform for businesses to reach the audience to the targeted audience with eye-catching advertisements. It will result in boosting their visibility and customer base.
- Furthermore, the fourth benefit is educational and informational content. The digital boards will be executed to display educational content like environmental tips and public health information which will lead to community education awareness, enhancing the public’s knowledge on various topics. It will be beneficial in terms of environmental benefits.
- Fifth one and one of the main advantages of this digital board is it will contribute environmental sustainability by reducing the need of printed materials. It will decrease paper waste and support the city’s efforts toward a greener Pakistan especially Islamabad.
Future plans for installing digital boards in D.I Khan new city
After getting inspiration from installing digital boards in Islamabad, D.I Khan the new city is all deciding to install the same kind of digital advertising boards. this initiative offers business mindsets people a state-of-the-art business advertising platforms both for small and big business owners. Besides advertising it will also improve the infrastructure of D.I khan City.