The GuGo box was released in Pakistan in February 2025 as a new electric vehicle in the local market. The company brought three variants, E1, E2, and E3, with different options and features. After almost two months of the launch, the enterprise announced an enormous drop in the costs of all three variants. Here are the new reduced charges of the GuGo box.
GuGo Box EV rate
According to a social media post, those are the revised prices of GuGo box EV variants, as all three variants saw the same drop of Rs. 1,050,000.
• The new rate of box E1 Eco is Rs. 5,650,000, compared to the old rate of Rs. 6,700,000.
• Meanwhile, E2 Plus will now cost Rs. 6,250,000 instead of Rs. 7,300,000.
• Finally, the top variation, E3 Premium, will now be valued at Rs. 6,650,000 compared to the old price of Rs. 7,700,000.
According to the organization, the charges are valid for limited stocks.
Powertrain and range
The GuGo box is available in three versions, each tailored for special user desires. All models are equipped with a front-mounted permanent magnet motor generating 70 kW of peak energy. Key performance figures include
• E1: 31.4 kWh LFP battery, 94 hp, 180 Nm torque, 330 km CLTC variety
• E2 & E3: 42.3 kWh LFP battery, same power output, however extended 430 km CLTC range
• Top speed: 140 km/h throughout all variants
• Charging: fast charging as much as 80% in 30 minutes via 6.6 kW AC charger; supported by AC type 2 and DC CCS2 ports
• warranty: 2 years or 100,000 km for the vehicle, 4 years or 150,000 km for the battery
Exterior details
Visually, the GuGo container sticks out with frameless doors and hidden powered handles. Different highlights encompass
• Adaptive headlights in E3
• LED DRLs with vehicle on/off and adjustable height (standard)
• Rim sizes: 16” for E1; 17” for E2 and E3
• Alloy wheels are standard on the E3 and optional on the E2.
• Electric side mirrors, with heated and folding functions available in E3
The car is available in white, silver, and black—offered in both single-tone and dual-tone options.
Read more: GUGO Motors to soon launch Dongfeng Nammi 01 electric hatchback in Pakistan
Interior & Features
Inside, the cabin offers a white and black theme with a variety of comfort features:
• fabric seats in E1; synthetic leather-based in E2 and E3
• Manual seat adjustments are popular; electric, heated, ventilated, and memory seats are optional in better trims.
• Manual electric AC in all; automatic AC exclusive to E3
• 5-inch LCD instrument cluster standard; 12-inch infotainment screen with Bluetooth and wireless charging in E2 and E3
• Multifunction steering wheels and electric power steering are trendy.
Safety and advanced tech
GuGo Field does not compromise on safety, offering an impressive list of features as general:
• dual airbags
• ABS with EBD/CBC
• ESC, HSA, and BA
• ISOFIX, seatbelt reminders, and tire pressure monitoring
• Anti-pinch power windows and rear radar
• The top-tier E3 variant brings in a full suite of advanced driver assistance structures (ADAS), along with:
• AEB, FCW, LDW, and LKA
• TSR, TJA, and HWA
• Direct TPMS, front radar, adaptive cruise control, and 360° camera
• automatic parking
• E2 and E3 also function as reverse cameras and basic cruise management for added convenience.
With a strong blend of pricing, features, and after-sales assurances, GuGo automobiles has taken an aggressive stance in the Pakistani EV market. Whether this undercut approach will challenge Dongfeng’s official offering remains to be seen—but for now, GuGo has certainly sparked interest among budget-conscious EV enthusiasts.