Home » Coca-Cola sales in Pakistan drop by massive 22.9% after boycott over Israel’s war on Gaza

Coca-Cola sales in Pakistan drop by massive 22.9% after boycott over Israel’s war on Gaza

by Haroon Amin
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Coca-Cola Icecek (CCI) saw a drop in deals in Pakistan and Turkey because of calls in the region to blacklist brands with perceived links to Israel amid contention in the Middle East and an economic slowdown. 

The Istanbul-based organization’s September quarter deals volume fell by 12.2% in Turkey and 22.9% in Pakistan from the earlier year, it said in a filing on Tuesday. 

 Coca-Cola Icecek portions fell 7.1% to 45.12 liras in Istanbul on Tuesday, its biggest drop since May 2023. The offers dropped as much as 4.8% on Wednesday. 

US fast food brands, claimed by firms including McDonald’s Corp. and KFC Holding Co., are among those confronting a difficult operating environment in Asia, the Middle East, and a few pieces of Europe in the midst of calls to blacklist their brands because of perceived links to Israel in the midst of the contention in Gaza. Numerous Muslims in the district changed their consumption habits since the conflict began, cutting interest in cheap food from American retailers. 

The organization’s net gain for the quarter dropped 61% from the earlier year to 5.17 billion liras ($151 million), missing the analyst estimates of 5.72 billion. It additionally brought down its direction for net sales-revenue growth. 

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“This quarter was molded by an exceptionally powerful environment, yielding a mix of challenges in certain business sectors and notable successes in others,” Onur Alturk, leader of Beer Group and CEO of Anadolu Efes, said in the report. “”While our consolidated results were slightly below expectations, we remain committed to this drawn-out process.” 

The drinks bottling and distribution organization sells beers and soft drinks in numerous nations. The organization saw volume growth of 1.3 percent in other international markets, driven by strong performance in Iraq and Azerbaijan, alongside a recovery in Kazakhstan. 

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