With his AI SaaS startup for e-commerce brands, LTV.ai, a youngster from Pakistan is experiencing quick success in the AI field. Together with Canadian co-founder Kevin Kai, Asad Rehman launched the business at the age of 19 to assist brands in customising their communications with customers.
He is currently 20 years old and has partnered with well-known US retailers like Sur La Table, Backcountry, Beginning Boutique, and Cuyana. He has also drawn seven figures in investment from well-known tech figures like Justin Yoshimura (founder of CSC Generation), George Ruan (founder of Honey), and Nick Molnar (founder of Afterpay).
- What the Company Actually Does:
Using AI, LTV.ai makes email and SMS marketing truly personal, going beyond the simple segmentation that most businesses employ. According to Asad, “every e-commerce company sends their customers basically the same generic messages.” “By using AI to generate truly personalised conversations based on factors like location, previous purchases, and customer feedback, we’re changing that.”
Clients are reporting 13-22% increases in sales through various channels, suggesting that the strategy is effective.
- The Way They Grew:
It takes effort to win over big companies to a young business run by a 19-year-old. Asad approached the issue analytically, saying, “Knowing we do something different from everyone else, I looked at what brands would actually want to see from our cold emails.”
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He worked on the outreach plan for four months. According to Asad, “I essentially lived in a room for sixteen hours a day, trying out various strategies until we figured it out.” As a result, the cold email booking rate was between 2.5 and 3%, which is a remarkable figure for B2B outreach.
- The Problem They’re Solving:
Generic emails are not the only problem. In order to create ads that only connect with roughly 10–20% of their audience, marketing firms are investing enormous sums of money—”we’re talking hundreds of thousands of dollars and teams of 5+ people.” In the meantime, lifetime value declines and client acquisition expenses continue to rise.
“Across the industry, we’re seeing a decline in email and SMS performance year over year,” Asad observes. Because of this, companies are open to trying new things, and since we generate real extra money, they want to stick with us.
The business is closing its larger Series A financing and relocating to Austin in person to continue its growth after raising seven figures ($) in 2023 and developing the entire business remotely.
Under Asad’s leadership as Head of Growth, LTV.ai doubled monthly from July to December 2024. As a result, they are now hiring in every department, from customer success to engineering, as they grow to meet demand.
Some of the biggest shops in the world, “brands everyone would recognise,” are expected to implement LTV.ai until early 2025 and beyond, according to Asad, who said he is unable to discuss specific companies at this time. The objective is clear-cut but ambitious: to take over as the primary means of brand-customer communication.
Asad claims that we want to replace complicated marketing systems with something more straightforward: a few decision-makers working together with an AI co-pilot that can generate copy, spot opportunities, recommend segments automatically, and maximise revenue by having a single, lengthy conversation with each person.