The commercial idea for e-cattle market grew from Rs 3 billion to an astounding Rs 14 billion.
In anticipation of Eidul Azha, the Punjab government has launched Pakistan’s first e-cattle market app in an effort to modernise livestock trading and give the public more convenience.
This cutting-edge tool transforms the conventional market experience by enabling citizens to buy sacrificial animals online.
- Everything you need to know about the app:
The recently released e-cattle market app features a thorough and easy-to-use interface that allows buyers to peruse a large database of sacrificial animals. Each animal is featured in photos and videos, along with specific weight and price information and the added convenience of direct dealer communication.
The Punjab Cattle Market Management & Development Company (PMMDC) Chairman, Ibrahim Tariq Shafi, highlighted the advantages of the app by saying, “Citizens can now order the animal of their choice through this app without having to visit crowded markets.” This programme will save time and gasoline in addition to reducing congestion.”
- Features and safe financial transactions
The app’s unique feature that enables more customised search results is the option for users to define their desired price range using a price filter. Vendors can get in touch with consumers straight after an animal is chosen, which improves the individualised experience.
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The programme makes sure that payments are processed only after the buyer has received and approved the animal, shielding users from potential fraud. The public has embraced this secure transaction procedure in large part because it provides an extra degree of security and comfort during transactions.
- Effects and public opinion
As a testament to its quick acceptance and success, the Punjab Cattle Market Management & Development Company has seen its business increase from an impressive Rs 3 billion to an astounding Rs 14 billion since its founding.
The public has reacted well to the e-cattle market, praising the ease of use and the opportunity to avoid crowded market visits—particularly in light of persistent health concerns.
In addition, Shafi emphasised the app’s wider significance, pointing out that it’s a big step towards Pakistan’s digital transformation. “This initiative marks a significant step forward in integrating technology with traditional practices, setting a precedent for future digital innovations in the country,” he stated.
It is anticipated that as the platform becomes more well-known, the physical rush in cattle markets over the holiday season would decrease dramatically, improving the management of public areas and resources.
A significant advancement in Pakistan’s digital economy, the e-cattle market Android application not only makes buying sacrificial animals easier but also improves consumer convenience in general.